At Seattle-based startup UrbanSim, I served as lead UX/UI Designer for a cutting-edge B2B SaaS platform. My role was pivotal in designing a new scenario modeling tool that enables urban development stakeholders to plan better cities by harnessing Al, data science and 3D data visualization as core decision support tools.

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Operating in an agile environment, I led the design of user interfaces and features for MVP's, ensuring the prompt delivery of functional prototypes that effectively addressed needs. My designs aimed at improving the overall usability and aesthetics of the products, with decision-making consistently guided by ongoing user feedback.

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My role also required the crafting of detailed UX design specifications and comprehensive product testing reports to guide developers in seamlessly translating design concepts into user-centered features. Additionally, I spearheaded the establishment of a robust design system, promoting consistency across all user interfaces and experiences, resulting in streamlined workflows, accelerated development cycles, and a unified brand identity.